A lot of times, people consider branding as just a color palette and logo but it’s also so much more.
Branding is the heart, soul and spirit of a business in visual form. It invites viewers/ clients/ customers into a story and allows them to feel something they can connect with.
While branding can be complicating, I would like to break down the basics so you can get started with a brand for your business, because it’s just that important.
Branding And How To Get Started.
Branding isn’t just deliverables, it’s an experience. Lets take a look at Gucci, Nike and others like them. While these brands are selling a product/service, these brands invite viewers into an experience and the viewers feel something when they interact. These brands have served customers with a consistent experience for years and decades which has built trust over time thus resulting in a die-hard fan base.
Building a brand experience with a dedicated fan base all begins with setting a firm foundation. Below are Tips to help you get started;
1. Identify Your Values.
With every branding project, the first thing you need to do, is find out what your deepest values and goals are for your business.
Identifying the core values are so important because your values will guide all your other decisions, such as how you show up, how you market, how you network, etc. The sooner you get clear on what is most important to you the sooner you move forward with everything else.
For example, honesty is a key value for me. So, with that value in mind, I keep communication open with my clients to maintain that we are on the same page, and throughout the rest of the project I keep honest communication as a priority I encourage my clients to be honest in their feedback and with their ideas. Doing this keeps our collaboration productive and enjoyable.
If you’re starting out and want to begin your business with a solid brand, ask yourself these key questions about your target market, your service, and your values.
Who do I serve best? Who do I want to serve?
What do I do best? How can I use this information to market myself differently, and stand out?
Which values are most important to me?
2. Choose Simple Visuals & Professional Imagery.
One of the best aspects of branding is that your business will look cohesive. Meaning across all platforms and social media, your online presence will look uniform and professional which in the end build trust.
Here are the most important visual elements of branding:
A logo identifies your business quickly and professionally. While it’s great to have a logo it’s also one of those things you can change down the line as your business grows or if you change your business name. A logo is a movie trailer and the brand is the movie, so while it’s important to have a logo, it’s ok if you decide to change it later on.
Don’t get too stuck on the logo. If you’re creating your own, go for versatility and simplicity. When in doubt, simple is best.
Finding colors is one of the most fun and difficult things to do. Especially when you want your colors to appeal to a lot of people and you want your colors to not be overwhelming. Think about focusing on 2 or 3 colors and using others to compliment them.
If you find yourself going back and forth between colors, choose something neutral and go from there. Use one or two accent colors that are distinctive, but keep it simple and clean. You can always change your color palette later on.
The photos you use to represent your business are just as important as having a logo and color palette.
The photos you share can be one of the quickest ways to either set you up to be professional, or make you look inexperienced. Photos play such a crucial role in your branding.
3. Share On Social Media.
A big part of extending your brand is through social media. Whether you’re on Facebook, Instagram, Twitter, or YouTube you want to keep the look, feel and vibe of your presence noticed and trending, This comes through in how you share about yourself, how you talk to your audience, what you share, and how you interact.
So, what should you share? If you’re just starting your business, share what your journey has been like so far. People want to engage in a story, so share your story. Be the expert and people will come back to learn more from you. Whatever your industry is, whatever your niche is, share your knowledge and expertise and be confident.
Be yourself, be different, and own your expertise. Even if you’re new to your business, share what you know with honesty, generosity, and always with an attitude to help others.
It’s important you don’t get overwhelmed by how many platforms you’re on. Start with just 1–2 social media platforms and get comfortable with those and start growing your audience. Remember, social media is meant to be social so get to know the people who are following you, follow people who you want to learn from, and interact.
4. Build a Website.
Your website is one of the most important aspects of your business because it’s your online hub for where people can find out about you, your business, learn about your services, and hire you. Nowadays it’s like your digital business card, so having it looking professional is really important.
When you’re starting out, having a website is very important to direct people to your home base, showcase your product, and have a place to collect information from potential clients.
5. Consistency Is The Key.
It is of no doubt that the popular brands of today started small before turning out to be what people can never forget and generations to come. they could only achieve this trough being consistent. Your brand is your soul so you have to keep it active, let the world know you and what you have to offer, don’t just post when you feel like post everyday. consistency is just the only key to a successful business and entrepreneurial life.
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