Digital Marketing is a successful way to achieve meaningful results in business. But before any other thing comes, Start Ups and Beginners need to understand what this strategy or tool is all about,how it works and the various types of digital marketing that exists and their respective relevance.
If you want to divert traffic to your business page, attract a great number of client, growing your brand online and offline. It is essential to understand each types of Digital Marketing and how they function. This piece of article will guide you to know more, you will see each of the most effect types of Digital Marketing, how their works, they impact they can make on your business. So also, when and how to make use of them at every stage of growth in your brand.
Keep on reading, let’s increase our Knowledge!
1. Content Marketing
Consumers are in dire need for the information to the solution of their problem, to fulfil their desires. If your brand gives it to them through useful and thoughtful content, you will gain their confidence. Then, your brand will always be what is on top of their mind. At such, will be the client utmost choice whenever they need to make a decision. That is the role of content marketing in building up your brand.
Content Posts must be posted on your blogs, social media, email, or other channel you use to communicate with your audience. Having in mind that each channel or platform demand different formats.
Note that this can be achieved through different content pattern such as polls, videos, ebooks and inforgraphics. Content Marketing should be used according to various objectives, but the most pertinent objective is to convert visitor to clients.
Social Media Marketing as the name implies, a method that uses social media to promote a brand, product, or a business. It can be done organically, paying for ads, or both simultaneously.
You should publish your content on social media or create ads and pay to reach a particular public. In both cases, the most important thing is to choose the more suitable social network for your persona, brand, product/service, or content.
Some of the best advantages of Social Media Marketing include the possibility to get closer to your audience and the interaction potential. Through Social Media marketing, you should gain attentions of the public when it shares your content. Most times, your social media account is used like a direct communication channel with your audience. That’s why it is so important to keep them always updated and monitored.
3. Email marketing
If you use this type of Digital Marketing strategically, you will reach significant results. It is a way to keep your subscribers updated with useful and relevant content and also to inform them whenever there is a new release or there is something new about the brand.
Promoting products and services is cool and welcoming, as long as you respect privacy and don’t send spams messages.
Email is an important part of a brand success. If you are consistent about it, you will be able to lead your customer through the marketing funnel.
You get your clients to subscribe to your newsletter and you are good to go! Remember, reasonable contents only !
4. Influence Marketing
Influencers can reach more audience more than you can. They are experts luring a big audience to be interested in what they’re saying.
Influencers should produce specific content for your brand, because if they do! You will get across to a whole lot of people willing to listen and at the long run get themselves involved in whatever you’re transacting. They can make public tests of your products and show their public the results, Therefore, they have the power to raise your brand.
All Popular brands are using Influencers to achieve results, they go as far as giving Influencers endorsement deals and signing and making them their brand ambassador. The results they get in return are overwhelming.
5. Mobile Marketing
Mobile marketing must be adopted by brands that needs to communicate frequently with their clients, in order to keep producing top not services and also to have a perfect brand to clients relationship. Steps to get Started with Mobile Marketing
- Create a Mobile Application
- Spread push notifications when you want to talk to your audience;
- Adopt instant messenger whereby you get speak to your clients directly through Live Chat
- Explore SMS potential:- Sendbtedt messages to them frequent to keep them updated about things you have changed to suit their interests
- Offer mobile content: Create interesting content such as videos, which they can access through the mobile application
6. Social Video Marketing
According to research, there are 2 billion people per month looking for something on YouTube.
They search for how to get things done or how to learn about a particular thing, meanwhile it is a big opportunity to reach new customers.
Video marketing strategies are being used to drive results throughout the marketing funnel, likewise blog posts and emails.
People are looking for videos for a few reasons, they can go as far as wanting to see reviews about some products or brands.
Most people use, alternately, search engine and video content, and use it to learn more about products and to see how others have used it.
As you can see, this is a nice opportunity to make more sales!
When you start content production in your company, your audience must be able to find it.
SEO, or Search Engine Optimization, allows your content to rank in the top positions of search engines. Thereby, your website will be found by who is actively searching for what you offer.
To use SEO, you need to know the keywords that the audience you want to reach is searching. Then, you must develop your content around these same words.
According to the Search Engine Journal, 91.5% of the web traffic is shared by sites listed on Google’s first page. The first Google organic search, itself, gathers 32.5% of the traffic.
And 51% of all website traffic comes from organic search. Organic traffic is the one that you conquer through high-quality content found by searches in Google or Bing, for example.
As you can see, SEO can’t be ignored.