Social Media Influencing is a hot cake everyone is talking about. It has become a vital marketing tactic and is no longer limited to a selected brand or agencies.
Almost every major industry has seen a rise in influencers. Being an influencer has become so lucrative that it’s no wonder that everyone wants to be one in their respective domain.
If you are one of those people who want to become an influencer, then you have reached the right post. In this article, we will discuss the process of how to become a social media influencer. So, read on and find on your path to becoming one!
1. Select Your Niche
The niche that you occupy is what would define your entire career as an influencer. You need to select a niche that you are drawn to and can consistently create content about.
As an influencer, you will have to research and post content in your chosen niche. So, it is important to choose something you’re passionate about and will enjoy spending your time on.
When you successfully find your niche, your audience will grow because you will naturally attract them if they love what you do. You could also select a combination of 2-3 interests, but don’t make it too broad.
2. Select and Optimise Your Social Media Profiles
Once you have chosen your niche, the next thing is to select your preferred social media platforms and optimise your profiles. Most influencers are mostly active on one or two platforms. So, it is best to focus your efforts on only 1-2 social platforms.
Once pick your choice of platform you need to either create new account or optimise your existing account.
If your niche is educating small business owners, then you’re more likely to find your audience on Twitter than on Snapchat.
Choose the right social platforms, putting your niche into consideration.
3. Create and Post Relevant Content
The next step in becoming an influencer is to post useful and relevant content for your followers. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.
That’s the most important feature for being an influencer, the fact that your followers actually trust you to drop mind-blowing contents.
You need to formulate a content plan and use a mix of content types, preferably the ones that your audience will most like. Such as (Videos, Poll Questions, Riddles or other Visual Contents).
Some influencers keep their feeds all about their chosen field of interest like food, travel, fashion, beauty, etc. Such influencers don’t mix posts about their personal lives in with their niche posts and keep their content focused only on their niche.
Which means that a food influencer might post recipes, photos of restaurant visits, reviews, and even brand promotions. Take food influencer, foodblogafrica Instagram feed, for example. All of her content revolves around food and restaurants. She reviews restaurants and food brands, and posts sponsored content and pictures of dishes that she likes. She maintains variety in terms of the types of content, but never deviates from her core area of expertise.
No matter what content strategy you choose, make sure that you make it broad enough to accommodate future brand collaborations. Your sponsored posts should be able to fit naturally along with the rest of the content you post. You can add reviews as a regular feature in your feed, to make way for paid review opportunities that you may get later.
Overall, keep your content strategy focused on your niche, but not too narrow. Think from a long-term perspective and start preparing to be an influencer right from the start.
4. Be Regular and Consistent
After you have decided what your niche is, you need to schedule your posting frequency. Most social media platforms algorithms gives recognition to consistent handles. This in case of Instagram, which requires a consistent posting for increased campaigns.
You can choose to post daily, weekly, or in any way that suits you. You should also consider the platform before deciding on that. Some platforms like Twitter are more dynamic in nature and require a higher posting frequency.
On other social media platforms like YouTube, and Facebook, you can get away with posting once or twice a week. However, select the days and times that you will post and be consistent.
People can sense when you’re being inauthentic. People can sense when you’re only in for something for the end result. So always be honest and genuine and people will sense that and want to do business with you.
5. Engage With Your Audience
Once you start posting content on your selected platforms, you will often get reactions on your posts. As an influencer, it is important to connect with their followers, Don’t ignore, always engage.
It is a good practice to reply to comments and answer any questions that your audience ask you. You can also just “like” their comments to show your appreciation.
Another way to engage with your audience is posting of poll questions about a topic of mutual interest. Communicating with them help build personal connections and solidify your stand as an influencer.
6. Switch to a Business Account
If you intend to become an influencer, you need to specifically run a business account ,as that opens up a lot more options. Most platforms like Facebook, Instagram, and Twitter have the option to create a business account during sign up.
This will enable you to keeping an eye on your analytics and measuring metrics. From followers, to website visits, and others. You can then see whether your efforts are reaping the rewards that you’re expecting.
7. NETWORK ALL OF THE TIME
You will notice that most Twitter and Instagram Influencers collaborate with each other to create combined contents. This can only happen if you network with people.
Relate and get along with others in your line of career and you get to learn more from them.
8. Let Brands Know You’re Open to Collaborations
The final step towards your quest to becoming an influencer is to announce it to the world. You need to come out and declare yourself as an influencer who is interested in brand collaborations.
This can be done by writing in your bio that you’re an influencer and are interested in collaborations. You can also provide contact details for potential clients, giving them an easy way to connect with you.
Another way to do this is by approaching and messaging relevant brands on what you can offer. It is best to design a template that you can use to reach out to different brands, that can save you a lot of time.
You can also tag brands and mention them when you talk about their products in your posts.
It’s important to build a name for yourself and network with brands in your niche. This might help you form long-term brand associations that might lead to future collaborations.
Now that you know the steps that you need to follow if you want to become a successful influencer, you still need to be willing and able to put the work in.
Remember nothing comes easy, and your efforts might not manifest immediately. You need to keep pushing hard so that your goals can manifest quickly. The content creators that you look up to didn’t wake up one morning and find themselves with hundreds of thousands of followers on their social media accounts.
As long as you follow up and deliver on what you planned to do, there’s no reason why you can’t become the next hot Instagram Influencer. Just put in the hard work and you’re good to go!