Taking your business to Instagram is a great step in any business’s journey! But there are a few tips and tricks you should know beforehand so that you can maximize the number of likes and followers you are able to get from the first post you roll out.
Introducing your business on Instagram might feel tasking at first, but I’m here to break down everything you need to know. From your introducting post to making sales on IG, this article covers it all!
But first, before taking your business to Instagram, you must make sure you have the right account type.
There are currently three different types of Instagram accounts:
- Personal account: this is not for businesses and you do not want to have a personal account because you will not have access to analytics and other features exclusive to creator and business accounts
- Creator account: this is for influencers, artists or freelancers
- Business account: this one is for small businesses and brands
For your business, you are required to set up an Instagram business account to gain access to analytics and other key features exclusive to businesses and creators!
Once you made the switch to a business account, it’s time to figure out how to introduce your business on Instagram.
Before you go ahead and post your first post, there are a couple of things you will want to do first.
1. Get a Good Profile Picture
Before you make your first post on Instagram, you need to ensure you have set up your account correctly. Whether you are a freelancer or a small business, you need a clear profile photo.
You can use a photo of yourself, or you can use your logo if there is no “face” of your business.
2. Write Your Instagram Bio
After uploading a proper profile photo, your next step is to write an Instagram bio that helps new visitors to your account understand aim and scopes of your brand. Your Instagram bio must be 150 characters or less, so make sure your bio is concise and straight. When creating a bio, this could be a guildline..
- Who is this business?
- Why should I follow them?
- What’s special or unique about them?
- What makes them stand out from their competitors?
And don’t forget that you can use emojis in your Instagram bio as well, which can help you convey a message without taking up too many characters.
3. Craft Your Introductory Post
Now , Your Instagram profile is complete. it’s time to get your post ready to introduce your business on Instagram!
Your first post on Instagram should give your followers some insight to your business and how it can help solve their problem(s).
You can choose to post a video or an image. Whichever you decide to post, make sure it’s high quality and reflects your brand. You can post anything from a photo of your store, a picture of yourself, a photo of your work or whatever you can think of.
4. Write Compelling Copy
This (aka the caption) of your post is equally as important as the media.
Your caption should not only introduce your business to the Instagram-world, but it should also include a call-to-action (CTA) for your visitors.
In this case, you’d likely want your CTA to get visitors to your profile to follow you. So, your CTA should be something like “follow us to join our community!” or “follow to learn more!”
5. Interact With Your Followers (or Potential Followers)
Before you introduce your business on Instagram, you should already be interacting with people who follow you. If you have no followers, interact with people who you think might be interested in following you.
I recommend spending 30 minutes or so interacting with potential followers before you introduce your business on Instagram with that first post. This is so when you do put up your very first post, you’ll have engaged users clicking to your account who will be more likely to like, comment or follow you!
Finding potential followers is incredibly simple! Your first step is to go to your competitions’ Instagram accounts. You can find your audience by:
- seeing who followers your competition and interacting with them
- seeing who has commented or likes some of the recent posts from your competition
People who are following your competition are likely doing so because they are interested in that particular product or service, therefore, they will be more likely to care about the content you post as well!
You can also search up hashtags that are related to your niche by clicking on the magnifying glass at the bottom of your screen:
6. Post Your Photo or Video
Now is the time to officially introduce your business on Instagram by posting your first post! You have the caption ready to go and all you need to do is upload your photo (or video), add the caption and select some hashtags.
The hashtag would generate traffic to your page, ensure the hashtag used is in line with your brand
7. Reply to Comments
After you’ve introduced your business on Instagram, don’t put your phone down and leave it for the day. You should reply to all the comments you receive to begin building a relationship with your followers and potential customers.